Privacy Policy 

Privacy Policy 8/31/23

Last Updated: [8/31/23]

Welcome to Butter ("we," "our," or "us"). We value your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, share, and protect your data when you use our social media platform ("Platform"). By using our Platform, you agree to the practices described in this policy.

This Privacy Policy is designed to inform you about how we collect, use, and safeguard your personal information in connection with your use of our Platform. The terms "we," "us," “Butter,” and "Try Butter" refer to Butter Inc., a New York-based corporation headquartered in New York City. By engaging with the Service, you provide your consent to our procurement, utilization, and disclosure of information associated with you, as detailed in this Privacy Policy.

1. Information We Collect

In the course of your interaction with the Service, we may compile, transmit, and retain information concerning you. This encompasses data you forward to us via the Service. Such information serves multiple purposes, including ensuring the functionality of the Service, fulfilling your requests, enhancing the quality of the Service, engaging in research and analysis linked to the Service, personalizing your encounter, monitoring Service usage, offering feedback to third-party businesses listed on the Service, presenting pertinent advertisements, promoting the Service, delivering customer support, sending messages to you, safeguarding the Service through system backups, enabling disaster recovery, fortifying the Service's security, and conforming to legal obligations. It is noteworthy that even when we do not permanently retain such information, its initial transmission to our servers is imperative, and its storage is sustained for the necessary duration to facilitate processing.

2. Account Information Collection

When an account is established, we gather the credentials you provide, such as your chosen username, first and last name when provided, password, and email address. Furthermore, any supplementary details furnished during the account creation procedure are also collected. The username, first name, and last name you input, along with any visual content or materials submitted in the process of account creation, might be publicly exhibited as components of your account profile. Moreover, to enhance your user experience, we retain and utilize any preferences you disclose, including specifics related to dietary restrictions. These preferences contribute to tailoring your interactions with our platform. It's worth mentioning that certain aspects of the information you initially provide for your account can be adjusted later via your account settings. In addition, if you choose to provide it, your telephone number will also be gathered as part of your account particulars.

3. Public Content

At your discretion, you have the option to furnish supplementary data, including but not restricted to your appellation, visual representation, geographic particulars, and personal summary. The content you provide to the Service is primarily designed for consumption by individuals who have chosen to be your followers. Furthermore, such content may be amalgamated and presented in an aggregated, non-identifiable manner for the general public. This encompasses, though is not confined to, your appraisals, annotations, preferred culinary selections, descriptors, profile particulars, and enumerations.

4. Content, Communication, and User Activity Tracking

We collect the photos, videos, comments, and other interactions and content you share on the Platform. We also collect information you provide when you communicate with us or other users, including messages and comments. We retain data pertaining to your interactions with the Service. This includes but is not limited to the actions you perform, such as clicks, search queries, the specific pages you access, and the chronological details of your visits.

5.  Contact List Invitations

You have the option to extend invitations to others for joining or connecting on Butter. This can be done by supplying us with their contact details or by permitting us to retrieve contacts from your mobile device or third-party platforms. By utilizing this information, we can enhance your Butter experience in various ways. These include, but are not restricted to, informing you about the inclusion of a contact on the platform.

Furthermore, users who possess your contact information and have opted to upload, synchronize, or import it from their own devices may receive notifications when you become a part of our service.

Lastly, with your authorization to access your contact list, we might suggest other users whom you may wish to follow and promote your account and content to others.

6. Analytics and Legal Compliance

We analyze user behavior to enhance the Platform's functionality and optimize user experience. We may use your information to comply with legal obligations and respond to legal requests.

7. Sharing Your Information

7.1 Public Sharing: Your profile information, posts, and interactions may be visible to other users according to your privacy settings.

7.2 Third Parties: We may share data with service providers, partners, and vendors who assist us in delivering the Platform's features. We might permit third parties to employ cookies via the Service, enabling them to amass information akin to the type we collect, and this serves analogous objectives to our data usage. This approach aligns with the Digital Advertising Alliance's self-regulatory principles for online behavioral advertising. It's conceivable that these third parties could link the information they collect with data garnered from other sources regarding you. We do not necessarily exert control over or gain access to the cookies they employ, yet you might have the option to opt out of certain practices by visiting the following links: Network Advertising Initiative, Omniture, and Digital Advertising Alliance. Furthermore, we may share certain non-identifiable, de-identified, or aggregated data concerning you, including location information, with third parties in relation to advertising campaigns and data analysis. You could potentially curtail the extent of this information sharing through your mobile device settings, or via the Service's settings.

7.3 Businesses on Butter: Information pertaining to you (such as your location, and optionally, your age and gender), your device type, and your Service usage data (like bookmarked businesses, reservation activity, or visits to business URLs) could be shared with businesses on the Butter platform.

8.  Links

The service has the capability to direct you to websites controlled by third parties, such as a business's URL or reservation platforms. Except for the specifications outlined here, we do not distribute your personal information with these entities and do not assume responsibility for their privacy practices.

9.  Third-party Registration

Should you opt to register for or log into Butter through a third-party service such as Facebook or Google, or establish a connection between your Butter account and an account with third-party services like Facebook, Instagram, or X (formerly Twitter), we may acquire information concerning you from these third-party services. In instances where you submit content to a third-party service via Butter, said content will also be accessible to anyone with authorization to view it through that particular third-party service. Certain web pages within our platform employ framing techniques to deliver content from our third-party partners while preserving the consistent appearance of our service. In such scenarios, it's important to recognize that the information you provide could be directly transmitted to the designated third-party partner.

Should you engage with businesses via Butter, any information you willingly share with them – such as contact details through direct messages or your phone number if you initiate a call – will be communicated to the businesses as per your choice.

10. Location Tracking

10.1 Permission: We ask for your consent to collect precise location data for location-based features.

10.2 Control: You can change your device settings to disable location tracking or revoke our access.

11. Your Rights

11.1 Access and Correction: You can access and update your account information at any time.

11.2 Data Deletion: You can delete your account, and we will remove your data, subject to certain legal requirements.

11.3 Data Portability: You can request a copy of your data in a machine-readable format.

12. Children's Privacy

Our Platform is not intended for users under the age of 13. We do not knowingly collect information from children.

13. Security

We implement technical and organizational measures to protect your data from unauthorized access and breaches.

14. Changes to Privacy Policy

We may update this Privacy Policy. Check for updates and changes on this page.

15. Contact Us

If you have questions or concerns about our Privacy Policy, please contact us at info@trybutter.io.

16. User Consent

By using our Platform, you agree to the terms of this Privacy Policy. It's important to read and understand our practices before using the Platform.

Please ensure that all the specific dates, company details, and formatting are accurately retained when integrating this improved version into your original Privacy Policy.